Jay Shaffer Speaks Out


Buzzillions wins Golden Link Award

Posted in 1 by Jay on June 24, 2008

Buzzillions was honored last night at the Golden Link Awards ceremony at the Plaza in New York City as Publisher of the Year for 2008. ! Big night, big event, big award and big honor! The Golden Link Awards celebrates the best of breed in both publishers and advertisers doing business on the Web. This black-tie awards ceremony is attended by hundreds of leaders from the world of e-commerce. “LinkShare believes that e-commerce companies that rise above their peers with innovative and creative marketing programs should be recognized,” said Mark Kirschner, Chief Marketing Officer of LinkShare. “That is why we created the Golden Link Awards and celebrate the best the Web has to offer.” This is one of the top honors bestowed by the LinkShare Corporation which is the one of the most recognized and providers of online affiliate marketing services in the industry. And since the Golden Link Awards celebrates only the best in breed companies in their respective fields, being recognized by them as the Publisher of the Year confirms what us “proud parents” have known since we launched this site just over a year ago…we did good!

And while I have been boasting here these past months about how exceptional our reviews and recommendations site is, how the traffic we bring our network of clients is the most qualitative in the industry, how we have amassed over 2 millions reviews on over 400,000 products and how we bring our merchants buyers not browsers, it is always satisfying when an outside, independent and highly respected authoritative source publicly confirms just that. So hats off to the entire Buzzillions team here at PowerReviews, with a special shout out to the Danny Hsu, our Affiliate Guru who lead not only lead our delegation to these awards, but delivered an oscar-worthy acceptance speech!

Exclusive Partnership Announced with Venda

Posted in 1 by Jay on June 20, 2008

I have some very exciting news to share with you that is of “global” proportion! Yup, you guessed it, the secret it out… PowerReviews has officially thrown its hat into the worldwide e-commerce arena.

And helping us in this regard is our dear friends at Venda, the global leader in on-demand e-commerce solutions. In fact, I am thrilled and honored to announce that we are the exclusive customer review solution provider to their entire US and UK network of clients. This is a very big honor indeed. You can read all the details at:

http://www.earthtimes.org/​articles/show/​venda-enables-retailers-to-significantly-increase-revenues-through-alliance-with-powerreviews,427478.shtml

We actually had the chance to celebrate this partnership last week at the Internet Retailer show in Chicago where we held our first, of what will undoubtedly be many, co-marketing sponsored events.

Many thanks to our new friends at Venda and look out world, here we come!

Email loves User-Approved Products!

Posted in 1 by Jay on June 9, 2008

Higher click-through, conversion and average order value – these are what online marketers not only dream of but strive for ever time they send out their weekly email.

So for all of you online marketers out there, I have very exited to share with you our latest findings on this subject, specifically how our customer review solution has produced big results for one of our key clients in the area of email marketing results.

Now I don’t want to give away all the benefits so how about this little teaser taken directly from our just released Mountain Gear Case Study about the positive impact adding reviews to your email efforts can achieve:

14% – 17% Higher Conversion – Tag-based product reviews enabled customers to find products that best matched their specific interests or concerns such as being durable, lightweight or good for hiking.

This is just one of three great metrics from this study. To see all the results and download your own free copy of the report by our top analyst Yury Polnar, please visit our corporate site at:

http://www.powerreviews.com/social-shopping/clients/mountaingearstudy.html

Enjoy!

Happy Birthday PowerReviews – Three and moving forward at record speed!

Posted in 1 by Jay on June 4, 2008

They say that 1 “human” year is equivalent to 7 dog years. Wonder what that would be in “e-commerce” years? From how fast this industry of ours seems to spin I’d say 20 years seems about right!

This past week at PowerReviews we celebrated our 3rd Birthday – Yippee! And are we on a roll!

We have already signed 80 new clients in just the first five-months of this year, our reviews and recommendations site Buzzillions continues to inspire, impress and perform beyond early expectations and we crossed the 300 mark in terms of live clients.

Undoubtedly, as they say, the best is yet to come. We have some incredibly BIG announcements that will be made in the short months ahead as well as know we will be putting up some BIG numbers on board at this year’s end.

But enough of that, I’d like to take a moment and just say thanks to all that have helped us get to where we are today and to the many, many merchants that have been such a pleasure to team with as we continue to blaze our own vision in the customer review arena.

So in closing, I’d like to celebrate the incredible achievements our young organization has already achieved. We were the first enterprise review solution to develop/launch

  • tag based review structure and format (which has been the inspiration for so many other deployments outside our network)
  • social navigation (don’t let them fool you with all their claims – this was and is OUR idea folks)
  • social cross sell up sell
  • upload images and video with reviews
  • master merchant
  • merchant response
  • add to blog functionality
  • review snapshot
  • 2nd level review moderation

The list goes on folks so I better just stop here. So let me close by saying Happy Birthday to PowerReviews – wishing us many more years of success as the Originator, Innovator and Leader in the Customer Review Solutions arena!