What Happens in Vegas…

At least this time, what happens in Vegas won’t stay in Vegas as the ideas and topics presented at this year’s Shop.org Annual Summit will certainly be carried back by the attending ecommerce merchants to their respective companies.

And given the current economic conditions we certainly hope so as merchants will need a full box of tools to capitalize on the upcoming holiday season. And according to recent survey findings presented in the Internet Retailer magazine and summarized by eMarketer in a recent article, THE TOP WEB 2.0 PRIORITY is customer ratings and reviews!

I couldn’t agree more with the article’s findings, of course, that regardless of the channel or the type, “Online merchants focused on user ratings and reviews have the right priorities.” As well as that, “Ratings and reviews were the most-useful e-commerce features according to 44% of online shoppers surveyed…”

So between the Customer Review Solution PowerReviews (www.powerreviews.com) we provide to hundreds of retailers, powering more review functionality to more than 2,300 of their websites, and our very successful reviews and recommendations site Buzzillions (www.buzzillions.com), working with us is the safest bet in town!

In closing, I’ll take last Friday’s publication of this data as a “lucky omen” heading into our annual summit – so don’t be surprised if you see me at the tables!